A new service that offers less to worry about.

Tires and services to take care of your car, with dedicated support on your APP and pay a fixed monthly price*.

*No interest or fees.

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With just a few clicks you can choose your services and change your tires.

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Choose plan

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Customize

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Confirm

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Book fitting

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Choose plan

the tire and service plan between Smart and Superior

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Customize

the chosen plan, depending on your driving needs

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Confirm

your choices for a fixed monthly price

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Book

your first fitting with a dealer

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Improve your driving style with PIRELLI Care™

Access the app and activate the new feature!

Take control

Take control

Activate Driving Style directly from the PIRELLI Care™ app and discover your behavior at the wheel.

Find out your driving style

Find out your driving style

Three different driving profiles for each journey based on speed, braking, acceleration and steering.

Your trips in one click

Your trips in one click

You could learn about the details of your car trips, view the routes and relevant events.

Watch the video to discover PIRELLI CareTM

To have all the services and assistance with you in your pocket, download our APP!

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To have all the services and assistance with you in your pocket, download our APP!

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Customize your package with services to care for your car

New

EV charging

Manage the recharges of your electric car directly from the PIRELLI Care App at a single price on all enabled charging stations

Roadside assistance

You can rely on Europ Assistance's 24-hour roadside assistance service

Seasonal storage

We take charge and store your tires, including seasonal change management

Learn more

Frequently asked questions

The answers below apply to purchases made on or after 21 December 2023.
For purchases made previously, you can consult the document in force when you made your purchase by clicking here.

Where can the participating dealers be found?

Offers and packages

This document applies to purchases made on or after 21 December 2023. For purchases made previously, you can consult the document in force when you made your purchase by clicking here.

The PIRELLI Care™ offer is designed to improve the purchasing experience and the use of products and services correlated to the world of mobility; the offer is promoted by Pirelli Tyre S.p.A. (“Pirelli”), allows those who adhere (the “PIRELLI Care™ Customer”) to purchase packages (jointly referred to as the “PIRELLI Care™ Packages) consisting of one set of 4 tires bearing Pirelli Group brands (the “Tires”) and services relating to the Tires and/or the vehicle on which such Tires are fitted (the "PIRELLI Care™ Packages" or the "Packages") selected from a series of options proposed by PIRELLI based on the characteristics of the vehicle (identified by registration plate, brand, model, version and year of registration). Based on the declared driving style and annual mileage, the duration of the Package and relative fee, which the PIRELLI Care™ Customer will pay in monthly installments without interest and/or other charges (the “Monthly Amount”), will be determined.

There are currently two different PIRELLI Care™ Packages, as further detailed in the section “WHAT ARE THE TYPES OF PIRELLI CARE™ PACKAGES?

The PIRELLI Care™ Customer may also: (i) purchase additional services such as "seasonal storage" and “electric charging” (the “Additional Services”) as described on the Website and App (as defined below), (ii) be regularly informed, through the App and the Website, about Pirelli's news, including any potential promotions dedicated to PIRELLI Care™ Customers, and take advantage of the "YOUR DRIVING STYLE" feature within the PIRELLI Care™ App, available free of charge, for users who create a PIRELLI Care™ account by entering a valid e-mail address.

The PIRELLI Care™ offer is open to individuals, whether final consumers as defined in accordance with Legislative Decree no. 206, of 6 September 2005, as amended (the "Consumer Code"), or those acting for purposes relating to their entrepreneurial, commercial, handicraft or professional activity, excluding natural or legal persons who carry out professional activities, including on an occasional basis, for the repair and/or sale and/or rental of vehicles and/or transport of persons or objects, for their own account or on behalf of third parties.

The PIRELLI Care™ offer is accessible through a dedicated website (the "Website") and a dedicated app, which can be downloaded for free from the Google Play Store and Apple Store (the "App" or the “PIRELLI Care™ App”).

The PIRELLI Care™ offer can be adhered to on the Website and on the App via an entirely digital path that will allow the PIRELLI Care™ Customer to set up the offer in just a few clicks.

PIRELLI Care™ Customers can also go to the point of sale of the dealer selected from those indicated on the Website and on the App, to receive support during the digital path in building the PIRELLI Care™ offer and in the choice that best suits their needs.

The types of PIRELLI Care™ Packages are:

  • "SMART" Package: this involves the sale of a set (4) of Tires chosen by the PIRELLI Care™ Customer on the Website or on the dedicated App, and the execution of the following ancillary services: removal, fitting, balancing and reset of TPMS sensors, to be carried out at the same time as the fitting of the set of tires purchased.
  • "SUPERIOR" Package: this involves the sale of a set (4) of Tires chosen by the PIRELLI Care™ Customer on the Website or on the dedicated App and the execution of the services included in the "SMART" Package, in addition to the following additional services: additional breakdown and roadside assistance, vehicle check-up, complete wheel alignment and vehicle sanitization (as described in the section “OVERVIEW OF THE SERVICES INCLUDED IN THE PIRELLI CARE™ PACKAGES AND ADDITIONAL SERVICES”). The vehicle check-up, complete set-up and sanitization services will be carried out when the Tires are fitted (including fitting of the second set of Tires purchased, if any).

After purchasing one of the PIRELLI Care™ Packages, PIRELLI Care™ Customers will be able to add the following additional services:

  1. seasonal storage. Seasonal storage can only be purchased together with the purchase of a PIRELLI Care™ Package;
  2. electric charging service. The service can be purchased concurrently with or subsequent to the purchase of a PIRELLI Care™ Package, throughout the validity period of that package.

Each PIRELLI Care™ Customer, regardless of the number of accounts created, may use only one account to purchase PIRELLI Care™ Packages and/or Additional Services. Each PIRELLI Care™ Customer may purchase PIRELLI Care™ Packages and/or Additional Services for only one vehicle and have only one PIRELLI Care™ Package active at the same time.

It is pointed out that the request for services included in the PIRELLI Care™ Packages and Additional Services may only refer to the vehicle indicated during the purchase procedure of the PIRELLI Care™ Package. For roadside assistance and emergency service (included in the PIRELLI Care™ “SUPERIOR” Package) please see the specific limitations correlated to the vehicle.

  • Complete wheel alignment: this consists in verifying the toe-in, camber and castor, front and rear, with zeroing of the vehicle's steering angle sensor. This is included in the "SUPERIOR" Package and will be performed when the Tires are fitted (including fitting of the second set of Tires purchased, if any).
  • Roadside assistance and Emergency service: is a service provided by Europ Assistance Vai SpA throughout Europe (excluding breakdown, valid only in Italy), excluding countries in a state of declared or de facto belligerence. The service is provided on condition that the vehicle has been registered in Italy with Italian license plates and has a GVWR of up to 3,500 kg. Detailed information is included in the description of the “Breakdown and Roadside Assistance” on the Website and on the App.
  • Vehicle check-up: this consists in checking the pressure of the tires fitted and the spare wheel, visually checking the windows, wipers, checking the efficiency of the lighting systems, checking the horn, checking the level of fluids – engine oil, coolant and wiper water – and in verifying the expiration of the inspection. It is included in the "SUPERIOR" Package and will be performed when fitting the Tires (including fitting of the second set of Tires purchased, if any).
  • Seasonal storage: this consists in the storage of tires requested through the selected dealer and also includes fitting, dismounting, wheel balancing and TPMS sensor reset. It begins at the time of dismounting of the Tires for which storage is required. It is included in the PIRELLI Care™ Packages if the PIRELLI Care™ Customer decides to purchase 2 sets of Tires of different seasons. It can be selected as an Additional Service only at the same time as the purchase of one of the PIRELLI Care™ Packages. Seasonal Storage will remain active even after the expiry of the payment plan related to said Package, against payment of the relevant monthly amount and with the PIRELLI Care™ Customer's right to deactivate the service at any time via the PIRELLI Care™ App and request the return of the tires left in storage.
  • TPMS Sensor Reset: this consists in resetting the tire pressure warning light after fitting or after the warning light on the dashboard turns on.
  • Electric Charging: consists of the possibility to charge electric vehicles through access to infrastructures for charging such vehicles (hereinafter "EVCI"), accessible to the public, owned or in any case managed by Enel X Way Italia S.r.l. for EVCIs with AC/DC sockets of less than 100 kW. More information is available in the document “DESCRIPTION OF THE ADDITIONAL ELECTRIC CHARGING SERVICE”.
  • Vehicle sanitization: this consists of the internal sanitization of the passenger compartment in order to reduce bad smells, viruses, bacteria, and dust mites. It is included in the "SUPERIOR" Package and will be carried out when fitting the Tires (including fitting of the second set of Tires purchased, if any).
  1. Activate the "YOUR DRIVING STYLE" feature;
  2. View the editorial content;
  3. Furthermore, once the PIRELLI Care™ offer has been activated (through the Website or the App) it will be possible, solely via the App to:
    • make changes, where permitted, to the PIRELLI Care™ Packages and/or Additional Services;
    • add one or more vehicles to an account already created;
    • manage the booking of Additional Services;
    • make requests for services included in the PIRELLI Care™ packages;
    • request an appointment at the selected dealer and receive notifications of confirmation/modification of the appointment time and date;
    • receive notifications on the provision of the requested services and provide feedback on the quality of the service received;
    • view the driving style and the annual mileage declared at the time of purchase of the PIRELLI Care™ Package; Pirelli reserves the right, directly or through its dealers, to check the km traveled with the Tires by the PIRELLI Care™ Customer (registration of the km of the car when it is at the point of sale);
    • modify the selected dealer, choosing one of those present on the Website and on the App;
    • update the payment method;
    • display the status of payments made;
    • contact PIRELLI Care™ customer service for support requests;
    • waive the provision of the services included in the PIRELLI Care™ Packages or included in the Additional Services of which you have not yet benefited and/or request their early termination.

Purchases can be made both on the Site and on the App.

The "YOUR DRIVING STYLE" feature, found within the PIRELLI Care™ App, is available free of charge, for users who create a PIRELLI Care™ account by entering a valid e-mail address.

The feature detects and processes data on speed, braking, acceleration and steering performed in a vehicle, assigning the user an "ECO," "COMFORT" or "DYNAMIC" profile.

The GPS location and the "Movement and Fitness" and "Notifications" features referring to the App must be active on the user’s mobile device to activate the "YOUR DRIVING STYLE" feature. Once all of the indicated features are active, when the vehicle is started, the App will automatically collect data about the vehicle's movements using a low-battery approach to the mobile device.

The collected data are used exclusively to offer useful information for the user's individual needs.

Prices and payments

The debiting of the first Monthly Amount relative to the PIRELLI Care™ Packages takes place on the last day of the month following installation of the Tires and will continue for the months of duration of the relative PIRELLI Care™ Package.

The Debiting of the Monthly Amount for the Additional Services shall occur on the last day of the month following activation and shall continue until their termination, or deactivation by the PIRELLI Care™ Customer (see relevant paragraphs), or withdrawal by Pirelli.

The PIRELLI Care™ Customer shall pay only the Monthly Amount correlated to the PIRELLI Care™ Packages and/or the selected Additional Services. The Monthly Amount for the purchase in installments of Tires includes the share relating to the contribution for disposal of the Tires (ELT) and VAT, which will be stated separately on the invoice.

The duration of the PIRELLI Care™ Package will depend on the type of Tire purchased, on whether the purchase option for the second set of Tires has been selected, on the indication of the driving profile ("Eco", "Comfort" or "Dynamic") and on the declaration of the average mileage traveled per year, made by the PIRELLI Care™ customer. On the basis of the aforementioned data, Pirelli will propose to the PIRELLI Care™ Customer, at the time of formulating the relative proposal, a period of duration of the relative PIRELLI Care™ Package. The duration of the PIRELLI Care™ Package coincides with the duration of the monthly payment plan.

The amounts due and/or features of the PIRELLI Care™ Packages or Additional Services for sale on the Website or on the App may be subject to change as indicated below.

For PIRELLI Care™ Packages, the aforementioned changes will only apply for purchases made after the date of the change.

For Additional Services, any changes may be made by Pirelli during the provision of Additional Services already purchased, with notice of at least 30 days, communicated to the PIRELLI Care™ Customer by e-mail. The PIRELLI Care™ Customer may withdraw, without further charges, within 30 days following receipt of the aforementioned communication, through the procedure described in the general terms and conditions of sale and on the App.

If the Additional Service that is the subject of the communication consists in the storage of the tires, and the PIRELLI Care™ Customer has communicated withdrawal, the PIRELLI Care™ Customer shall collect the tires stored at the selected dealer within 30 days of sending the notice of withdrawal. If the PIRELLI Care™ Customer shall not proceed with collection by that date, PIRELLI will have the right to charge the additional costs incurred by it for storage of the tires until the actual collection date, and, after a further 30 days, from the date on which the PIRELLI Care™ Customer could have proceeded with withdrawal, it will also have the right to arrange for the disposal of the tires, at its own initiative but at the expense of the PIRELLI Care™ Customer, without any obligation to provide further communications.

Major credit cards (Visa, Mastercard and American Express). Additional prepaid or rechargeable payment instruments, debit cards and IBAN are not permitted.

The PIRELLI Care™ Customer will have to continue to pay the Monthly Amounts still due for the PIRELLI Care™ Packages.

Upon expiry of the payment plan of the selected PIRELLI Care™ Package, no other payment will be required from the PIRELLI Care™ Customer. The PIRELLI Care™ Customer will receive monthly charges only for the Additional Services that are still active and will be able to make new purchases of PIRELLI Care™ Packages and Additional Services.

You can locate participating dealers on the Website (in the "View participating dealers on map" section) and on the App.

delivery of services

The services included in the purchased PIRELLI Care™ Packages and/or Additional Services will be provided - where applicable - through the dealer chosen by the PIRELLI Care™ Customer from those indicated in the appropriate section of the Website and/or the App.

Roadside assistance and emergency service, included in the PIRELLI Care™ "SUPERIOR" Package, is provided through Europ Assistance Vai S.p.A.

The electric charging service is provided through access to electric vehicle charging infrastructure, accessible to the public, owned or in any case managed by Enel X Way Italia S.r.l.

The services included in the PIRELLI Care™ Packages shall be provided at the time of fitting the purchased Tires, except as specified below.

Vehicle check-up, complete wheel alignment and vehicle sanitization services, included in the "SUPERIOR" Package, will be carried out when fitting the Tires (including fitting of the second set of Tires purchased, if any).

The roadside assistance and emergency service may be requested at any time during the validity of the "SUPERIOR" Package, by contacting Europ Assistance Vai S.p.A. through the App.

The electric charging service may be used immediately if purchased at the same time as a PIRELLI Care™ Package. In all other cases, the electric charging service may be used 48 hours after the purchase. 

Package management

The PIRELLI Care™ Customer can deactivate the selected Package and/or Additional Services at any time.

In case of deactivation of a PIRELLI Care™ Package, the PIRELLI Care™ Customer will have to make the immediate payment of a total amount equal to the Monthly Amounts not yet expired of the amount of the purchased Package ("Residual Amount"). This will be done by debiting the Residual Amount on the credit card communicated by the PIRELLI Care™ Customer for the purpose of billing the Monthly Amount on the last day of the month in which deactivation was requested.

In this case, the duration of the PIRELLI Care™ Package will cease with the payment of the Residual Amount and, if necessary, with the provision to the PIRELLI Care™ Customer, for collection, of any Tires in storage.

In case of deactivation of the Additional Services in the absence of a PIRELLI Care™ Package, the PIRELLI Care™ Customer will no longer be charged with effect from the month following that of deactivation. The PIRELLI Care™ Customer will always have the possibility to request the purchase of Additional Packages and Services in the future.

  • Driving style: You will be asked to choose a driving style from the three proposed ("Eco", "Comfort" or "Dynamic"), which will allow Pirelli to formulate an offer consistent with the options selected by the user.
  • Kilometers traveled per year: the user will be asked to specify how many kilometers (in thousands) s/he intends to travel in a year, in order to allow Pirelli to formulate an offer consistent with what the user has declared.
  • Vehicle license plate: the user will be asked for the vehicle's license plate when configuring the offer.

To "create an account," simply enter a valid e-mail address. In this case, the user will be able to activate the "YOUR DRIVING STYLE" feature and view editorial content.

To purchase one of the Packages, becoming a PIRELLI Care™ Customer, the user will be required to add additional data by filling in the following mandatory fields, all of which are necessary to complete the process:

  • Email
  • Name and Surname
  • Password
  • Telephone no.
  • Date of birth
  • Tax Code or VAT number
  • Address (Street and number)
  • Zip code
  • City
  • Province
  • Country
  • Method of payment: the PIRELLI Care™ Customer is required to provide the information necessary for the correct purposes of billing the Monthly Amount. Once the details relating to the selected method of payment have been provided, the PIRELLI Care™ Customer is redirected to the respective web forms to confirm the payment data.

The Consumer who intends to exercise the right of withdrawal shall complete the form in its entirety available via the following link and send it - within 14 (fourteen) days following the fitting of the Tires purchased with the PIRELLI Care™ offer - to PIRELLI, in one of the following ways:

  • email: support@pirellicare.com
  • by FAX: to the number 800.016.614
  • Registered letter with return receipt to the address:

Pirelli Tyre S.p.A.

c/o Contact Center

Viale Piero and Alberto Pirelli, 25 20126 – Milan or Certified Email Address: pirellityre.pecri@pec.pirelli.it

The Consumer will receive an email from PIRELLI confirming receipt of communication.

To request the fitting of the Tires and the provision of the services included in the PIRELLI Care™ Package purchased, the PIRELLI Care™ Customer shall select a dealer from among those indicated on the App to request an appointment. Within 90 (ninety) days from the date of confirmation of the purchase choice of the relative PIRELLI Care™ Package, the PIRELLI Care™ Customer shall select an appointment date (which may also be for a date after 90 days).

If the dealer does not respond to the PIRELLI Care™ Customer’s request, the PIRELLI Care™ Customer will be contacted by customer service which will propose a different dealer.

The PIRELLI Care™ Customer undertakes to come to the appointment at the date and time of appointment confirmed by PIRELLI.

It will be possible to make an appointment starting from the third (3rd) calendar day with respect to the date of confirmation of the purchase choices for a PIRELLI Care™ Package.

No, this is not possible.

Each PIRELLI Care™ Customer may have only one vehicle at a time. PIRELLI Care™ Packages and Additional Services can only refer to the vehicle for which they were purchased and cannot be transferred to or used for any other vehicles, with the exception of the Electric Recharge service which can be provided on any vehicle.

Tire information

Yes, you can buy Tires of any size.

To request the fitting of the Tires and the provision of the services included in the PIRELLI Care™ Package With Tires purchased, the PIRELLI Care™ Customer shall select a dealer from among those indicated on the App to request an appointment. Within 30 (thirty) days from the date of confirmation of the purchase choice of the relative PIRELLI Care™ Package With Tires, the PIRELLI Care™ Customer shall select an appointment date (which may also be for a date after 30 days).

If the dealer does not respond to the PIRELLI Care™ Customer’s request, the PIRELLI Care™ Customer will be contacted by customer service which will propose a different dealer.

The PIRELLI Care™ Customer undertakes to come to the appointment at the date and time of appointment confirmed by PIRELLI.

It will be possible to make an appointment starting from the third (3rd) calendar day with respect to the date of confirmation of the purchase choices for a PIRELLI Care™ Package With Tires.

To request the inspection of one or more Tires purchased with the PIRELLI Care™ offer, it is necessary to complete the form in its entirety available via the following link and send it to the following email address support@pirellicare.com.

After sending the form, a generic appointment can be requested at a Dealer via the App, in order to verify the presence of defects or non-conformities in the Tire(s) subject to the inspection request.

Do you have further questions?

Write us at support@pirellicare.com and you will be contacted by one of our experts.

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